The Viral Video: Marketing Campaigns Worth Watching

The Viral Video: Marketing Campaigns Worth Watching

Branding Content Social Media Video

Videos have always been apart of marketing, first with commercials and more lately with the viral video. Because of the Internet and age of social media taking over, when a business has a great video it has the potential to reach thousands, millions, and shoot… even billions! So it is no surprise that almost every business I have talked to has wanted a video as part of their marketing strategy.

I agree, videos are a great resource tool for online marketing, they help with social media reach, website interaction and, they help get people talking and sharing about your company. What I found though, is right after we made a great video, every company wanted more and more videos.

So my advice to small businesses for video marketing is: 

Don’t over do it!
I have created the first video for a client and then they get addicted, next things I know they want a video for everything. The problem with that is unless you are making amazing videos and have a large audience, the more videos you make the more you can watch your amount of views go down each time. Videos are great, but don’t forget your other tools and resources. Keep your customer interested by switching it up.

Make it Amazing!
I am sure you have seen marketing videos that you didn’t even finish watching, why? Because they were boring. If your business wants to go in the direction of video, spend the time and resources to make it great. Focus on quality editing, script writing, and production. It will be worth it in the long run if you want to make an impact with your brand.

Keep it short and personal!
We as people have a limited attention span, keep it short, like 1-3 minutes, to keep the viewer interested. (If you have lots to say, have follow up videos) Since you are a small business, talk to the viewer through an employee or community member; make sure it has a personal connection for them.

You don’t have to go viral!
It needs to be great, it needs to be viewed, but especially for small businesses, it does not have to go viral. A simple video can work to up your online marketing goals.

Top Viral Marketing Campaigns

I collected a few; hopefully they can spark your video imagination.

Dove does everything right!

St. Joseph High School takes the admissions video and makes it fun. This video is a major inspiration for the high school admissions video I am currently working on. Stay tuned.

GoldieBlox created a fun video that matches their brand identity and product message, “to get girls building” watch their success here.

Smirnoff Raw Tea Partay rap video is an oldie, but a goodie.

Nike Women’s #BetterForIt campaign really listed to their customer and made it personal.

Here is another blog by reelse (the video Marketer’s Guide), with an greater list of Vine and Instagram favorite marketing videos throughout 2015.

Tidbit: Make them laugh!

The Power of Visual Content

The Power of Visual Content

Branding Content Design Websites

There is a rise in visual content demand because people don’t want to read info-heavy, fact-heavy pages, articles or posts. Businesses who choose to operate with visuals see an increase in brand engagement. And by simply adding more visual content to your marketing plan will increase the intake of the viewer allowing you to communicate quicker and with value, while having a higher chance of being shared. The world of infographics is still here and business who use them average 12% traffic growth and through just the use of a photo you can display your product without telling people about them.

Check out the 9 reasons to get on the Visual Content bandwagon below – need help creating visuals contact us, we love designing.

Visual Communication

 

What does your logo say about your business?

What does your logo say about your business?

Branding

what-your-companuy-logoWhen creating a logo for a business I gather a few things from the client: business type, business personality and businesses goals. But as a graphic designer I also focus on how the consumer will respond. I love this infographic below by 123Print that shows the study of logo color. So before thinking of your favorite color, learn what that color means.

Click here to contact me for a custom logo or view my downloadable logos here.

Best Color Selection Tools

Branding

If you are in the process of choosing your color and already read my 5 Tips for Choosing A Color Scheme blog, then you are ready to dive into color selection. Since this task can be daunting, I have put together a list of my favorite tools for you to try:

  • Design Seeddesignseed – One of the best places for color inspiration. I love the design of this site and how they let you search by theme, on the downside it doesn’t let you start from a color you had in mind as if you exact color number hasn’t been created in a palette yet then you are out of luck. So searching for a color palette to go with a color you love is challenging, but when you just need a place to get ideas it is one of the best.
  • Kuler by Adobe – This tool is a little more advanced, but it is my favorite for when I have a color in mind and need inspiration. It gives you so many options for creating a palette, plus with your Creative Cloud account you can login and save palettes. For beginner use, drag the color wheel arms and play with the colors to create your desired palette. If you are working with a designer this is a great tool because you can save to image and show them a starting point of your ideas.

The list is small because I mainly use these two tools and love them.

5 Tips for Choosing A Color Scheme

Branding

 

A businesses color scheme plays a key role in brand identity and customer acceptance. If the business chooses a color combination that doesn’t correlate with their product or one that isn’t appealing to the eye, they may loose customers.

When deciding on color it is more complex than, I like turquoise, so everything with my business should be turquoise. First, the color of your business should reflect well on web, print and product.. It should also target the emotion of the customer; yes, there is a psychology of color in marketing and branding. Not that there are clear-cut universal reasons, as the article “The Psychology of Color in Marketing and Branding” discusses, but it is important to understand who your audience is and how they view color. So before you start branding or rebranding, make sure you follow these tips:

  1. Know Your Audience
    Who is your demographic? What colors resonate to your audience? What emotions do those colors represent? If you are a funeral home, you wouldn’t choose pink.
  2. Research
    What is your competition doing? Research local companies and those in other states, see the similarities and decide if you want to be an industry standard or stand out.
  3. Colors
    Most all business have under 5 colors in their branding, this is to keep things simple. I recommend staying with 3 and having one main, secondary and highlight color.
  4. Big Picture
    When choosing don’t think about your favorite color or what the colors of the season are, go with a palette that will be able to transcend through the years as your business will.