Invitations 101: Selecting the Right Size for your Event

Design

When planning an event, whether it be your wedding, business party or a special birthday party, the invitation can say a lot. The last few clients that have needed invitations have had their colors, style, content all decided on before they even approached me. However, when it came to the question of what size they would like it designed, they have had no clue.

Choosing the appropriate invitation size is important and affects the design and cost. I ran across this very helpful chart from PaperSource that shows it all: dimensions and envelopes with their corresponding invite options.

Hope this helps when starting to plan your event!

To Use or Not to Use Website Builders

Design Websites

I talk to a lot of potential clients who are deciding between hiring a web designer or using a website builder. Most small businesses starting out there are a million things to consider, so I thought I would give my two cents on how to decide:

  1. Money Shouldn’t Matter – This may sound harsh or unrealistic, but if you are building a product you wouldn’t go the cheaper route, you would go the best route (at least you should) and I see a website as just that. Set aside money for the project because it is your business – just the online version. I am not saying you have to spend a ton of money, but research some designers and set aside a realistic budget for your web needs. The cheapest designer shouldn’t win the bid, do research and ask about their process. Some designers (including me) give cheaper rates to small businesses and non-profits.
  2. Not Everyone Is A Web Designer – I hear a lot of, “my cousin took a class so he can make one for me” and that scares me. First of all, web design is a skill, one learns it and masters it. Use a professional, if not, I promise you will be back to the drawing board shortly after your cousin gives you his version of a finished project.
  3. I Can Do It Myself – No you can’t… well, unless you are a designer, but if not then no you can’t. Website builders are helpful for this aspect and good for designers who don’t know code. I get hired to redesign so many sites after a client wanted to save money and make it their own.
  4. I Can Use A Template – I love that website builder sites give templates, but I hate when I see 5 photographers with the photographer template and the only difference is the name. If you venture to try it on your own, be creative! Take control and make it yours.
  5. Free Domain Is A Trick  – Most website builders offer you a free domain if you use their service, sounds great, right? But read the small print, in most cases, they end up owning that domain and may make you jump threw a few hoops and charge you to get it back. Even if you do go with a website builder, buy your domain at GoDaddy. This way if later on you want to hire a designer, they won’t have any issues making the switch. Usually will only cost you about $12/year.

Yes, website builders like Wix and SquareSpace are good tools, they make creating a website easy for anyone and come at very little cost. If you have some design skills and do the research, you can probably pull off a pretty good website from a website builder. But I recommend using or at least talking to a professional website designer before hand. Especially if you are starting a new business.

The Power of Visual Content

The Power of Visual Content

Branding Content Design Websites

There is a rise in visual content demand because people don’t want to read info-heavy, fact-heavy pages, articles or posts. Businesses who choose to operate with visuals see an increase in brand engagement. And by simply adding more visual content to your marketing plan will increase the intake of the viewer allowing you to communicate quicker and with value, while having a higher chance of being shared. The world of infographics is still here and business who use them average 12% traffic growth and through just the use of a photo you can display your product without telling people about them.

Check out the 9 reasons to get on the Visual Content bandwagon below – need help creating visuals contact us, we love designing.

Visual Communication