The Power of Visual Content

The Power of Visual Content

Branding Content Design Websites

There is a rise in visual content demand because people don’t want to read info-heavy, fact-heavy pages, articles or posts. Businesses who choose to operate with visuals see an increase in brand engagement. And by simply adding more visual content to your marketing plan will increase the intake of the viewer allowing you to communicate quicker and with value, while having a higher chance of being shared. The world of infographics is still here and business who use them average 12% traffic growth and through just the use of a photo you can display your product without telling people about them.

Check out the 9 reasons to get on the Visual Content bandwagon below – need help creating visuals contact us, we love designing.

Visual Communication

 

What does your logo say about your business?

What does your logo say about your business?

Branding

what-your-companuy-logoWhen creating a logo for a business I gather a few things from the client: business type, business personality and businesses goals. But as a graphic designer I also focus on how the consumer will respond. I love this infographic below by 123Print that shows the study of logo color. So before thinking of your favorite color, learn what that color means.

Click here to contact me for a custom logo or view my downloadable logos here.

5 Tips for Choosing A Color Scheme

Branding

 

A businesses color scheme plays a key role in brand identity and customer acceptance. If the business chooses a color combination that doesn’t correlate with their product or one that isn’t appealing to the eye, they may loose customers.

When deciding on color it is more complex than, I like turquoise, so everything with my business should be turquoise. First, the color of your business should reflect well on web, print and product.. It should also target the emotion of the customer; yes, there is a psychology of color in marketing and branding. Not that there are clear-cut universal reasons, as the article “The Psychology of Color in Marketing and Branding” discusses, but it is important to understand who your audience is and how they view color. So before you start branding or rebranding, make sure you follow these tips:

  1. Know Your Audience
    Who is your demographic? What colors resonate to your audience? What emotions do those colors represent? If you are a funeral home, you wouldn’t choose pink.
  2. Research
    What is your competition doing? Research local companies and those in other states, see the similarities and decide if you want to be an industry standard or stand out.
  3. Colors
    Most all business have under 5 colors in their branding, this is to keep things simple. I recommend staying with 3 and having one main, secondary and highlight color.
  4. Big Picture
    When choosing don’t think about your favorite color or what the colors of the season are, go with a palette that will be able to transcend through the years as your business will.