What does your logo say about your business?

What does your logo say about your business?

Branding

what-your-companuy-logoWhen creating a logo for a business I gather a few things from the client: business type, business personality and businesses goals. But as a graphic designer I also focus on how the consumer will respond. I love this infographic below by 123Print that shows the study of logo color. So before thinking of your favorite color, learn what that color means.

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Best Color Selection Tools

Branding

If you are in the process of choosing your color and already read my 5 Tips for Choosing A Color Scheme blog, then you are ready to dive into color selection. Since this task can be daunting, I have put together a list of my favorite tools for you to try:

  • Design Seeddesignseed – One of the best places for color inspiration. I love the design of this site and how they let you search by theme, on the downside it doesn’t let you start from a color you had in mind as if you exact color number hasn’t been created in a palette yet then you are out of luck. So searching for a color palette to go with a color you love is challenging, but when you just need a place to get ideas it is one of the best.
  • Kuler by Adobe – This tool is a little more advanced, but it is my favorite for when I have a color in mind and need inspiration. It gives you so many options for creating a palette, plus with your Creative Cloud account you can login and save palettes. For beginner use, drag the color wheel arms and play with the colors to create your desired palette. If you are working with a designer this is a great tool because you can save to image and show them a starting point of your ideas.

The list is small because I mainly use these two tools and love them.

5 Tips for Choosing A Color Scheme

Branding

 

A businesses color scheme plays a key role in brand identity and customer acceptance. If the business chooses a color combination that doesn’t correlate with their product or one that isn’t appealing to the eye, they may loose customers.

When deciding on color it is more complex than, I like turquoise, so everything with my business should be turquoise. First, the color of your business should reflect well on web, print and product.. It should also target the emotion of the customer; yes, there is a psychology of color in marketing and branding. Not that there are clear-cut universal reasons, as the article “The Psychology of Color in Marketing and Branding” discusses, but it is important to understand who your audience is and how they view color. So before you start branding or rebranding, make sure you follow these tips:

  1. Know Your Audience
    Who is your demographic? What colors resonate to your audience? What emotions do those colors represent? If you are a funeral home, you wouldn’t choose pink.
  2. Research
    What is your competition doing? Research local companies and those in other states, see the similarities and decide if you want to be an industry standard or stand out.
  3. Colors
    Most all business have under 5 colors in their branding, this is to keep things simple. I recommend staying with 3 and having one main, secondary and highlight color.
  4. Big Picture
    When choosing don’t think about your favorite color or what the colors of the season are, go with a palette that will be able to transcend through the years as your business will.