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A logo is the starting point to developing a brand. It is how people recognize a company, it is what stays in their mind when they think of the company and sometimes it is the first thing they see. So when creating your logo it is important to get it right.
Keep the design simple, so it is memorable and recognizable. It should work in black and white as well as full color, it should work if printed large as well as small, and it should work so your audience understands it.
Brand consistency is import so all your efforts are in tact – choose colors and fonts to match your message. A good logo captures your company’s goals.
Promote your logo and your business by displaying it on all items connected with your business, on promotional items, social media, t-shirts, etc. Help with brand and company recognition by identifying yourself with your logo.
The Tidbits Lab offers pre-made logos to help get you started in the process – all are customizable for you to set the colors and fonts to match your business message. I provide them for people with a creative desire who has an idea, but needs help with the start. Remember that the logo should be unique to your efforts, if using the pre-made logo, make it your own. If you want help with a custom logo, contact me.