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The Viral Video: Marketing Campaigns Worth Watching
Videos have always been apart of marketing, first with commercials and more lately with the viral video. Because of the Internet and age of social media taking over, when a business has a great video it has the potential to reach thousands, millions, and shoot… even billions! So it is no surprise that almost every business I have talked to has wanted a video as part of their marketing strategy.
I agree, videos are a great resource tool for online marketing, they help with social media reach, website interaction and, they help get people talking and sharing about your company. What I found though, is right after we made a great video, every company wanted more and more videos.
So my advice to small businesses for video marketing is:
Don’t over do it!
I have created the first video for a client and then they get addicted, next things I know they want a video for everything. The problem with that is unless you are making amazing videos and have a large audience, the more videos you make the more you can watch your amount of views go down each time. Videos are great, but don’t forget your other tools and resources. Keep your customer interested by switching it up.
Make it Amazing!
I am sure you have seen marketing videos that you didn’t even finish watching, why? Because they were boring. If your business wants to go in the direction of video, spend the time and resources to make it great. Focus on quality editing, script writing, and production. It will be worth it in the long run if you want to make an impact with your brand.
Keep it short and personal!
We as people have a limited attention span, keep it short, like 1-3 minutes, to keep the viewer interested. (If you have lots to say, have follow up videos) Since you are a small business, talk to the viewer through an employee or community member; make sure it has a personal connection for them.
You don’t have to go viral!
It needs to be great, it needs to be viewed, but especially for small businesses, it does not have to go viral. A simple video can work to up your online marketing goals.
Top Viral Marketing Campaigns
I collected a few; hopefully they can spark your video imagination.
Dove does everything right!
St. Joseph High School takes the admissions video and makes it fun. This video is a major inspiration for the high school admissions video I am currently working on. Stay tuned.
Smirnoff Raw Tea Partay rap video is an oldie, but a goodie.
Nike Women’s #BetterForIt campaign really listed to their customer and made it personal.
Tidbit: Make them laugh!